Due to the fact that bathroom appliances are considered to be quite similar to the home appliance industry in terms of brand attributes, product connotations and added value, and after-sales service, they are often compared with the home appliance industry. In recent years, the bathroom industry has also begun to increasingly absorb advanced marketing concepts and practices from other industries such as home appliances, mainly manifested in the following aspects:

1. Increasing advertising investment in end consumers. In terms of the degree of participation, more and more companies have participated, and the frequency has also increased. In terms of advertising direction, more and more attention is being paid to advertising targeting end consumers, from industry magazines, newspapers to various home fashion magazines, from giant outdoor posters on airport roadsides to television advertisements, and television advertisements have been upgraded from local TV stations to CCTV, The value of advertising is increasing. Each bathroom brand hopes to guide and cultivate consumer awareness and acceptance of their bathroom products through advertising targeting their target audience.

2. After sales service has become an increasingly important card for bathroom manufacturers. Compared to the well-established after-sales service in the electronics industry, the after-sales service provided by domestic bathroom manufacturers is just beginning, and there is still a lot of room to learn from the home appliance industry. At present, the after-sales service of domestic bathroom brands often relies on dealers to handle it themselves, so the level of service varies. Most bathroom brands only stay at the traditional level of product sales, and the service concept is only about helping with installation and maintenance, which is called "after-sales service". They have not formed a complete and mature service marketing system, which is far from enough for professional household products such as bathrooms. From guidance to installation and maintenance, it is not something that ordinary consumers are familiar with and can complete on their own. As bathroom products become more intelligent, The technological structure is becoming increasingly complex, and the matching and innovation of services are becoming more important. It can be foreseen that the era of service economy has arrived, and service will become a symbol of the maturity of the bathroom market. Looking at the current bathroom market, whoever has services and can provide consumers with more product added value will become the true king of the market.

3. Absorbing cross industry marketing and governance talents, focusing on training for manufacturers and distributors. More and more professional managers recognize the development space of the bathroom industry, and manufacturers also increasingly recognize that the value brought by cross industry professional managers cannot be replaced by empiricism. In recent years, there have been strategic arrangements for experienced industry empiricists to work side by side with professional managers from other industries in some bathroom brands. Emphasizing training is also a potential demand for bathroom products. The specialization and humanization of bathroom products make this type of training very necessary. In recent years, some large factories have invited training consultants to conduct internal marketing practical training. On the other hand, the high cultural connotation of bathroom products also determines higher requirements for distributors. Currently, the customer group of bathroom distributors is relatively higher than that of wall and floor tile distributors, with a higher cultural level, more delicate and professional. And the learning awareness of dealers has also greatly improved.